Post by angelrina778 on Mar 14, 2024 3:04:01 GMT
The main task of this stage is to determine the target audience and its needs identify the distinctive characteristics of the company and its main competitors and understand in which regions the resource will be promoted. It is at this stage that the strategy and concept of the site is formed which will be followed in the future. Building a competent website structure. It is important that it is userfriendly logical and relevant to real demand. Creating the right catalog of goods and services ensures of success since it is an independent and powerful promotion tool. This is why it cannot be developed separately from SEO. Cooperation will be especially fruitful if the customer immediately agrees with the company on search engine promotion in the future.
In this case specialists themselves assemble a complete semantic core at the time CNB Directory of development. This approach contributes to a better understanding of how people search for a specific product or service. the example of a client promoting a company providing comprehensive marketing services. The task was to develop a new website for a company of medical equipment and consumables. The promotion client felt that the company’s development services were too expensive so they turned to another company. The result of this was real confusion the client did not take into account the company’s recommendations on the future structure of the site and handed over to the developers a catalog downloaded from.
What exactly did they do wrong The names of the sections of the product catalog turned out to be illogical. They are of different types in one place it is a field of medicine “Ophthalmology” in another it is a type of equipment “Measuring Instruments” or simply a group of products “First Aid Kits”. It will be very difficult for a site visitor to understand such a structure. There are duplicate categories “Medical instrument” and “Disposable medical instrument”. The deeper the structure the more disorder there is in it. Poor search criteria . For example developers classify medical waste bags by volume while in search queries I most often search for such products by color or waste category.
In this case specialists themselves assemble a complete semantic core at the time CNB Directory of development. This approach contributes to a better understanding of how people search for a specific product or service. the example of a client promoting a company providing comprehensive marketing services. The task was to develop a new website for a company of medical equipment and consumables. The promotion client felt that the company’s development services were too expensive so they turned to another company. The result of this was real confusion the client did not take into account the company’s recommendations on the future structure of the site and handed over to the developers a catalog downloaded from.
What exactly did they do wrong The names of the sections of the product catalog turned out to be illogical. They are of different types in one place it is a field of medicine “Ophthalmology” in another it is a type of equipment “Measuring Instruments” or simply a group of products “First Aid Kits”. It will be very difficult for a site visitor to understand such a structure. There are duplicate categories “Medical instrument” and “Disposable medical instrument”. The deeper the structure the more disorder there is in it. Poor search criteria . For example developers classify medical waste bags by volume while in search queries I most often search for such products by color or waste category.