Post by account_disabled on Mar 10, 2024 5:15:59 GMT
The of content marketing can be tracked quite closely but others are intangible and it can be difficult to tell which one to use. Ill cover the problem of measuring the success of content marketing in more detail in a future tutorial. . Content Marketing Strategies So weve got some clarity on what content marketing is and weve looked at its main pros and cons. So what strategies can you use to be successful in your content marketing Pick Your Channels As I mentioned earlier there are many different ways to do content marketing. Heres a brief nonexhaustive list of options Write a blog.
Create an audio podcast. Produce videos and publish them on YouTube or Middle East Phone Number List elsewhere. Create some fun informative shareable infographics. Write guest posts or articles for popular publications. Write eBooks or white papers and distribute them on your website and elsewhere. Run a free webinar. A good content marketing strategy will probably include several of these but its important not to spread yourself too thin. Its better to pick just one or two channels and show up regularly than to have a halfhearted presence everywhere. So make an honest assessment of your skills and decide which of those you can do best.
Do you have the personality and presentation skills to produce fun engaging videos Are you more comfortable with the written word How are your technical skills in each area What will fit best in your schedulededicating blocks of time to producing longform content or producing shorter stuff more frequently When youre picking channels to use for content marketing consider also what youre trying to achieve what your target audience is looking for and what the competition looks like. For more on this important topic see the following tutorials Content Marketing Ideas to Increase Your Website Traffic Marc Schenker Feb Plan MultiContent Marketing for Your New Online Business Omar Zenhom Feb Dont Be Boring The words corporate blog make me want to stab myself with a fork.
Create an audio podcast. Produce videos and publish them on YouTube or Middle East Phone Number List elsewhere. Create some fun informative shareable infographics. Write guest posts or articles for popular publications. Write eBooks or white papers and distribute them on your website and elsewhere. Run a free webinar. A good content marketing strategy will probably include several of these but its important not to spread yourself too thin. Its better to pick just one or two channels and show up regularly than to have a halfhearted presence everywhere. So make an honest assessment of your skills and decide which of those you can do best.
Do you have the personality and presentation skills to produce fun engaging videos Are you more comfortable with the written word How are your technical skills in each area What will fit best in your schedulededicating blocks of time to producing longform content or producing shorter stuff more frequently When youre picking channels to use for content marketing consider also what youre trying to achieve what your target audience is looking for and what the competition looks like. For more on this important topic see the following tutorials Content Marketing Ideas to Increase Your Website Traffic Marc Schenker Feb Plan MultiContent Marketing for Your New Online Business Omar Zenhom Feb Dont Be Boring The words corporate blog make me want to stab myself with a fork.